Sound familiar?
Things people tell me on the first call.
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Visibility is falling and nobody can tell us why.
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New pages take weeks to show up in search.
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The site’s built on JavaScript and we’re not sure what Google, let alone ChatGPT, can see.
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We migrated and it never quite recovered.
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Our best content is buried four clicks deep.
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Our business details say different things on different websites.
Two or more sound like you? That’s where I’d start.
What’s included
Eight areas, audited in order of what’s costing you most.
JavaScript SEO
9×
longer for Google to crawl JavaScript-dependent pages than plain HTML.
In one controlled test, Google took nine times longer to crawl JavaScript-dependent pages than plain HTML, and most AI crawlers, including ChatGPT’s and Claude’s, don’t render JavaScript at all. If your content only appears once scripts run, some machines never see it. I make sure they do.
Sources: Onely, 2022 · Vercel and MERJ, 2024
Full technical audit
On-page and off-page, for businesses of every size, from a small business site to enterprise domains looking to scale further.
Information architecture and internal linking
People and machines both need to find your content, render it and understand how it connects. That is what builds perceived authority on a topic.
Structured data and entity mapping
Mapping how your products, services and content relate, so machines understand your business the way your customers do.
Server log analysis
What bots actually do on your site. We find which crawlers, from Googlebot to AI agents, are struggling, then fix it.
Crawl budget
Crawlers have limited time on your site. Streamlined journeys and linking make sure they spend it on the pages that matter.
Titles, headings and meta
Rewrites that grow visibility for the searches that matter and earn more clicks from the results page.
Off-page consistency
When every source tells the same accurate story about your brand, search engines and AI models form a clearer picture of who you are.
How the work runs
One full cycle, then round again as the site changes.
1
Crawl and log analysis
What’s actually happening on your site.
2
Architecture review
Linking, hierarchy and the pages carrying weight they shouldn’t.
3
Fix specification
Written for developers, prioritised by impact, with clear acceptance criteria.
4
Verification
I check the fixes went live, and measure what moved.
70%
of lost organic visibility recovered, after reversing a sustained 70% year-on-year decline.
B2B client, work led at a previous agency.
Ways to work
Technical audit
One-off, around four weeks
Everything found, prioritised and specified.
Migration support
Six to twelve weeks
Planning, QA, launch day and the month after.
Ongoing technical partner
Monthly, three-month minimum
I look after the technical backlog alongside your developers.
Questions people ask
Do you work with our developers?
Always. Specs are written for the people who’ll build them, and I’m happy to join stand-ups.
Can you guarantee rankings?
No, and be wary of anyone who does. I’ll forecast realistic ranges and show you the assumptions behind them.
What do you need from us?
Search Console and analytics access, a developer contact, and someone who can tell me what the business actually sells.
Send me your Search Console screenshot.
It’s usually enough to tell whether this is a technical problem or something else entirely.