Organic marketing with roots.
Senior SEO and AI search support for growing businesses, and the agencies that look after them. 11+ years experience across small, mid-size and large agencies, now without the agency overheads, but with the assurance that your work is in good hands.
Technology changes. People don’t.
Every algorithm update, new platform and AI tool sends marketers scrambling. Reacting to each one only gets you so far, and it never stops.
Technology is built to mirror how people think, ask and decide. So I start with what your audience actually wants. Get that right and you adapt far less when the technology shifts.
Less chasing. More focus on what matters.
How I can help
Pick one, or we can work out together which one you actually need.
Technical SEO
For when visibility has nosedived and nobody can tell you why. Crawling, indexing, site structure and migrations: the foundations everything else sits on.
Content strategy
Content built on what your audience actually asks, in the words they actually use. Fewer pages, better leads.
AI search visibility
Worried you’re invisible in ChatGPT and AI Overviews? We’ll find out where you stand, then do something about it. No hype, no scaremongering.
Measurement
Reporting that shows what’s working and what to do next, tied to leads and revenue rather than rankings.
However suits you best
Done for you
I do the work, you see the results.
Done with you
I build the strategy and set your team up to run it in-house.
Agency support
Extra senior search capacity for agencies, from a single project to a fractional head of search.
Recent work
+295%
Organic conversions, year on year.
Garden buildings retailer
#1
In the US for five high-intent terms, after reversing a traffic decline.
B2B SaaS
+680%
Revenue from AI referrals, year on year, during a post-migration recovery.
Luxury holiday rentals
Everything I know about organic search, out in the open.
Guides, teardowns and small tools. Free, and no email address needed. If you read them and decide to do it yourself, that’s fine by me. That’s what they’re there for.
Latest writing
[First posts coming soon.]
Five steps, one sun crossing the sky
Every project runs this way, whether it lasts four weeks or a year.
1
Listen
Getting to know your business, your data and your customers before touching anything.
2
Diagnose
What’s actually holding you back, in order of priority.
3
Build
Plans, briefs and fixes that are ready to use.
4
Ship
Alongside your team, or done for you.
5
Measure
What moved, what didn’t, and what we do next.
Step 1 is a conversation. Half an hour, no slides.
Got a search problem that needs a proper look?
Tell me what’s going on. If I’m the right person for it, we’ll talk next steps. If I’m not, I’ll point you to someone who is.