Four disciplines. One person joining the dots.
Most search problems overlap: a technical issue hides a content gap, and a content gap shows up as an AI visibility problem. That’s why splitting them across three suppliers rarely works. Most projects start with one discipline and grow into a second.
Where would you like to start?
Four disciplines, one foundation. Each page explains what’s included and how the work runs.
However suits you best
Five ways to work, from me doing all of it to your team doing all of it.
Done for you
I do the work, you see the results.
Agency support
Senior search capacity for agencies, white-labelled or under the Conifer name.
Fractional head of search
I lead and prioritise your in-house team, and can train them to run it without me.
Done with you
I build the strategy and plan; your team runs with it.
Training
One-off sessions or a programme, built around troubleshooting.
Who this suits
Growing businesses that want senior search expertise without the agency price tag. In-house teams who want to learn, not just receive. Agencies that need an extra pair of experienced hands.
What I don’t do
Buy links. Guarantee rankings. Mass-produce content to game the system. And life’s too short to work with people who aren’t nice to work with, so I won’t.
Not sure which of these you need?
That’s a normal place to start. Describe what’s going on and I’ll tell you where I’d begin.