I’m Dan. Conifer is me, and that’s the point.

The short version

I started out at 18 as a digital marketing apprentice at a Manchester recruitment firm, and I’ve been doing SEO ever since. That’s taken me through a 30-person Manchester agency, a large international agency group, a nine-person London team and two head-of-department roles, most recently leading organic search at Hallam.

If there’s one thing I’ve learned, it’s that change is the only constant. Algorithms shift, platforms come and go, and now AI is rewriting how people find things. I’ve seen first-hand how frustrating that is for businesses trying to keep up.

So Conifer works from the other end: marketing first principles, behavioural science and a proper understanding of the people you’re trying to reach. The technology keeps changing, but it keeps rewarding the same thing, which is brands that connect with their audience. Build on that, and your strategy doesn’t need tearing up every time Google sneezes.